Parlor Social app promotion

Canvassing activities in social media

CLIENT

Parlor Social

WHAT HAS BEEN DONE

campaign in social media and Google Ads, pop-ups

DATE

2020-2021

We’ve been working with New York’s Parlor Social – a social club of a modern era which taps into New York’s rich cultural life and gathers it’s members around carefully curated choice of public events, as well as privately organized ones – continuously since 2019, when we started working on the website implementation. Then we developed an application for users. Both implementations were based on the projects provided by DTE Studio, an agency located in New York.

 

Application management panel (iOS and Android), landing page for user registration, and their integration with SalesForce Marketing Cloud and CRM were the basis for efficient outreach and user acquisition.

 

The next step was the preparation and implementation of paid campaigns in social media. For communication purposes we designed some static and animated materials, taking care of their coherence with a unique brand image developed by DTE Studio team.

 

At the same time, working closely with the client, we continuously monitor campaign effects and optimize our actions. Using Real-Time Marketing, we have achieved a CTR of 14% on Facebook and Instagram, and user engagement in advertising (comments, likes, shares) has more than tripled.

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We also respond to current needs of the client and introduce new tools or solutions, such as displaying targeted pop-ups on the Parlor Social website.

meet the team

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Agnieszka Olender

Growth Hacker

I studied Environmental Engineering at AGH, but already during my studies I attended courses in Internet marketing and got an internship in Digital Marketing and Analytics at Skalski Growth. There I gained my first experience in analyzing market and competitive data, preparing landing pages, creating graphics, managing social media and preparing first campaigns. After the internship I became Growth Marketing Specialist in the same company. I managed paid campaigns in social media channels (Facebook, Twitter, LinkedIn), Google Ads campaigns, mailing campaigns. I put great emphasis on data acquisition, research and analysis. That’s when I started my adventure with A/B testing and marketing automation. I gained experience in growth marketing and many different internet marketing activities. I started working as an SEM Specialist & Digital Analyst at Ivision.pl agency, where I managed and optimized all types of Google Ads campaigns and gained knowledge in SEO. I developed my competences in web analytics by implementing analytics for clients’ websites and stores, analyzing data and doing implementation audits.

 

Having 4 years of experience in many areas of online marketing with a focus on growth and performance marketing, as well as web analytics, I started to support KISS digital on growth marketing for their clients.

 

I have worked for companies in many different industries, including: Printbox, Parkalot, VirtusLab, Pigeon, Zdrowie w Firmie, Subaru Import Polska, Gree, Purella, CMA, Jestem w Bajce, olini.pl, Big Rig World, Anna Starmach, Noble Optic House, Museum of illusions Kraków.

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Anna Ryba

Project Manager

I started my professional career as a software developer, but quickly realized that my organizational skills would yield greater results elsewhere. I began to explore project management at university and as an assistant to experienced project managers.

 

At KISS digital, I’ve been focused on mobile apps since the beginning, from small games for kids, through loyalty programs, to social media apps.

 

I’m passionate about the Agile approach and the Scrum framework, eager to share my knowledge on this subject and enthusiastic about working on organizational change.

 

I also develop physical agility by practicing Ashtanga Yoga and joyfully dancing at Zumba class. When I’m in a less dynamic mood, I design and sew clothes for myself and my friends.

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