NN Investment Partners TFI

Infographics explaining the meanders of the world of finances and economy in a nice and accessible manner.

CLIENT

NN Investment Partners TFI

WHAT HAS BEEN DONE

UX/UI & Graphic design

TECHNOLOGY WE USED

HTML, CSS

DATE

May 2016

The challenge

Financial institutions in Poland and the EU, money, expansion of the biggest companies – these topics are relevant to everyone. Very often, though, raw data and specialist terminology are too complicated for a layman. Our task was to present the data in an accessible way for the website “Finanse po godzinach”, which aims at educating its audience in the fields of finance and economy.

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The process

We prepared five infographics, which purpose was to present the economic processes. They focused on issues, such as the history of money, the most rapidly developing industries or financial institutions. We made sure that the content was more interesting through the use of adequate color schemes, iconography, graphics, and photos, as well as the distribution of the elements in a way that facilitated reading (also according to how the human eye “scans” information on a screen).

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Solution

We were responsible for choosing the topics, developing ideas and graphic designs, and coding the infographics. Thanks to numerous animations and non-standard visualizations, we have achieved the effect we had aimed at. The infographics were accessible and coherent, notwithstanding their individual character.

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I was responsible for presenting the information visually, in order to make it understandable for the readers. Over the course of this project, I learned not only about the design of infographics, but also – the world of finances. Firstly, I realised how important it was to adequately present information, as without the proper presentation a reader would not be willing to read more, even if the content was useful and interesting to him or her. Secondly, while getting acquainted with the information I was to present on graphics, I learned quite a lot about the economy, big corporations, and money itself.

- Martyna

Creative Designer

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